How to Use viral marketing in a Sentence

viral marketing

noun
  • One example of a successful viral marketing campaign is that of Hotmail, one of the earliest major providers of free email accounts.
    — Encyclopedia Britannica, 15 May 2026
  • Their feeds, spotlighting rooftop cocktails, dance parties, and sleek ship designs, serve as viral marketing for cruising, introducing the travel style to new generations of passengers.
    — Lauren Dana Ellman, AFAR Media, 11 Sep. 2025
  • The film's viral marketing, the question of whether the footage was real, and the Cinderella story of a micro-budget film becoming a massive box office success are as important to its legacy as anything else.
    — Wesley Stenzel, Entertainment Weekly, 5 June 2026
  • Zhang repositioned Creati as a comprehensive ideation engine generating both digital models and viral marketing strategies.
    — Douglas B. Laney, Forbes.com, 4 Aug. 2025
  • Many explanations of viral marketing draw on theories of interpersonal influence, especially the idea that opinion leaders help spread media messages through social networks.
    — Encyclopedia Britannica, 15 May 2026
  • Since launching his namesake label in 2009, Jacquemus has built a global brand known for its Provençal storytelling, accessible luxury pricing and viral marketing.
    — Wwd Staff, Footwear News, 3 Sep. 2019
  • Ganz described building a viral marketing team engineered around the two-to-three week lifespan of a music trend cycle, with direct influencer relationships and in-house infrastructure designed to activate within 48 hours.
    — Kennedy French, Variety, 23 Apr. 2026
  • As always, the Webbys feature a wide-ranging assortment of categories, covering everything from AI, viral marketing, and social media, to podcasts, digital creators, and music videos.
    — Jon Blistein, Rolling Stone, 31 Mar. 2026
  • Faces of Death is director Daniel Goldhaber’s reimagining of the controversial 1978 cult horror with box office propelled by a viral marketing and PR campaign and strong word of mouth.
    — Jill Goldsmith, Deadline, 12 Apr. 2026
  • During the now-viral marketing Zoom call, Chalamet stressed the need to have a color synonymous with Marty Supreme, similar to the strategic marketing tactic that turned Barbie into a pink pop culture phenomenon.
    — Skyler Caruso, PEOPLE, 16 Dec. 2025
  • This entry provides an overview of viral marketing, including the origins of the concept of digital virality and general principles of virality as a phenomenon and then features a discussion of best practices that are intended to make various pieces of marketing and advertising content go viral.
    — Encyclopedia Britannica, 15 May 2026
  • The language education company popped 12% following an upgrade to overweight at KeyBanc Capital Markets, which cited new products and viral marketing efforts as potential catalysts.
    — Scott Schnipper, CNBC, 18 Aug. 2025
  • Meanwhile, Focus — Universal’s scrappy art-house and genre division — confined its prerelease awareness push for Obsession to social-media and viral marketing strategies including mall holograms and the sale of cult merch (the film’s One Wish Willow).
    — Chris Lee, Vulture, 22 June 2026
  • The Pop-Tarts Bowl has successfully navigated a thin line between viral marketing and gratuitous gimmick in recent years, providing a sprinkle-laden counterexample to those who fear non-College Football Playoff bowl games will crumble in this new reality of professionalized college football.
    — Eben Novy-Williams, Sportico.com, 27 Dec. 2025

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'viral marketing.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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